Create what matters, not what’s expected

I help amazing people lead from a place of purpose. Whether you're an expert reaching beyond technical excellence, a team leader navigating competing priorities, or a professional creating a new career path—I work with people who've mastered the Market-Fit strategy and are ready for a different game.

It's called Purpose-Fit, centered on what you’re ready to create and who you want to be in work and life. It takes courage to make this shift, but that's why I'm here to help. 👍

As a former tech leader turned coach, I teach people to use purpose as a strategic lens for clearer decisions, greater impact, and better lives.

Literally, be a game-changer

Everyone knows how to play the Market-Fit game.

Look around. See what the market wants and become that. Chase what’s “hot,” make the “responsible” choice. Market-Fit is the water we swim in, whether we're choosing our next role or leading our teams.

We get very good at it. We learn to shape-shift and deliver exactly what's expected.

And it works—until it doesn’t.

Here's the thing about Market-Fit: it’s a finite game. Once you master it, you’ve merely gotten really good at being what others need. At coloring inside the lines. And instead of being energizing, it becomes exhausting.

But there’s another game: Purpose-Fit.

Not a feel-good platitude, but a practical strategy that flips the script entirely.

  • Instead of asking "what does the market want?", you ask "what do I want to create?"

  • Instead of perfecting your way forward, you practice your way forward.

  • Instead of fitting in, you stand out—by being precisely who you are.

Making this switch is simple but not easy. The voices of perfectionism and responsibility push back. The familiar rules and paths of Market-Fit feel safer. You might feel vulnerable in new ways.

But once you learn to play Purpose-Fit, everything changes.

  • You gain real ownership over your direction

  • Your creativity flows

  • You have impact only you can create

  • You have a powerful filter for decision-making

  • And you can go bigger in the best possible way

That’s my work: helping people have the courage to switch games. Helping them become confident in the unique mark they want to make on the world.

👋

If you’re asking:

  • "How do I transition from technical expert to visionary leader?"

  • "How can I lead with focus instead of drowning in everyone's priorities?"

  • "How do I break free from a career that looks good on paper but feels like a dead end?"

Purpose-Fit gives you a new way forward.

I know this journey well. I spent years mastering Market-Fit: getting my MBA, climbing the ladder in tech leadership—and loved it. But when that strategy stopped working for me, I had to find a different way forward.

Purpose-Fit became my new strategy, leading me to transform my own career and my own sense of what’s possible.

Today, I work with clients from diverse backgrounds—from tech leaders to founders to creative professionals. While their contexts differ, they share a common goal: integrating who they are with the work they do. Purpose-Fit gives them that framework.

I believe purpose is one of the most underutilized, high leverage resources we have.

As a former operator and certified coach, I bring elements of business thinking and positive psychology to help you navigate your next chapter.

If you’re ready to play a different game, let’s talk.